Our Story: Built from Personal Struggle and a Passion for Healing

A Health Journey Close to Home

Autoimmune Institute was founded by natural health specialist Greg Williams and his wife Donna — a family-run company based in the UK, dedicated to creating pure, effective, high-quality natural health supplements for people who need them most.

Donna’s Battle with Autoimmune Illness

For years, Donna struggled with a serious autoimmune condition known as Ulcerative Colitis, a form of inflammatory bowel disease (IBD). She experienced extreme fatigue, constant pain, and had to urgently visit the toilet multiple times a day. It was exhausting and life-limiting.

Turning It All Around

After a long and challenging journey, Donna was able to completely transform her health. Her bowel movements are under control, the pain is gone, and her energy has returned. Even her skin and hair dramatically improved. This experience taught us how much your health controls everything — and just how critical it is to support it properly.

Why We Created Autoimmune Institute

Through this journey, we also discovered something worrying: most supplements on the market are poor quality, filled with ineffective or questionable ingredients. That simply wasn’t good enough — not for us, not for anyone.

So, Greg, Donna, and our team created a range of ultra-high quality, pure, and effective supplements made for real results.

Our Promise to You

At Autoimmune Institute, your health matters deeply to us. After Donna’s experience, we know how much is at stake. That’s why we’ll never offer second-rate products. Every supplement we offer is something we truly believe in — crafted with clean ingredients, maximum potency, and strict quality standards.

We’re currently expanding into the US, and for now, we’re offering just one of our best-selling products — Advanced Turmeric (hyperlink to US turmeric page) — as we introduce our range to a wider audience.

We’re working hard to make the rest of our high-quality supplements available in the US soon.

If you’d like to learn more about our story, values, and what makes our products different…